Real Estate Project Evaluation: How is it Done?

Inversores hablando sobre la evaluación de un proyecto inmobiliario

To evaluate real estate projects, we recommend taking into account several factors: location, trajectory of the real estate developer, habitability of the property, investment potential, delivery times, design and architecture.

Analyzing a project requires a critical approach and attention to detail; in this way You can maximize the potential return on investment and minimize risks. 

Whether you are an experienced investor or new to the real estate market, take the following steps It will help you to have a global and critical view of each stage. of development: 

1. Evaluate the location

Infografía sobre las distintas etapas de la evaluación de proyectos inmobiliarios

This factor is considered one of the most important when analyzing any investment., since it can determine whether the project is viable or not. 

Location can influence market demand and property prices. Therefore, it is advisable to analyze the following points:  

  • Accessibility to infrastructure projects: Proximity to public transport services, airports and access roads are good indicators. 
  • Proximity to recreational areas: A project can increase its attractiveness by being close to shopping, educational and health centers. 
  • Quality of adjacent developments, as they represent an opportunity for greater capital appreciation. 

2. Assess the reputation of real estate agents

The track record of the agents influences the project's risk level. If the company has little experience, there could be legal problems, delays, low project profitability, or even losses on the investment.

Therefore, ensuring they have extensive experience and a proven track record in the market is a key step in any evaluation. In that case, keep the following in mind: 

  • Meeting deadlines: If the company has completed other projects on time and effectively, it's a good sign. 
  • Legal compliance: Companies with a stable financial situation, that are up to date with the corresponding permits and licenses, are less likely to experience delays in construction. 
  • Construction quality: At this point, a thorough analysis of previous constructions is carried out to verify: finishes, durability of materials, and functionality of the structures. 

3. Verify architecture and design 

The true value of a property lies in the quality of its design and its level of functionality. Both aspects influence its livability, and even..., They can increase or decrease their market value. 

Conducting an in-depth analysis of architecture and design involves considering the following: 

  • The use of spaces: If it has a good layout, makes efficient use of space, and minimizes dysfunctional areas, it's a worthwhile investment. 
  • Design consistency: A cohesive design (interior and exterior) increases property value, especially when it comes to luxury homes. 
  • Distinguishing qualities: Market trends favor sustainability and innovation, as they reduce long-term costs and attract more potential buyers, especially if your goal is to resell the property. 

4. Research prices and value 

The quality-price ratio of a real estate development project It depends on the location and market positioning.  

To determine if a property represents an investment opportunity, Pay attention to factors such as:

  • The price per square meter: It is compared with other properties in the area to determine the competitiveness of its price. 
  • General price: of the different units of the project. 
  • Flexibility and payment plans: Plans that allow payment after receiving the property are more attractive to buyers. 

5. Conduct a competitive analysis 

A SWOT analysis (strengths, weaknesses, opportunities, and threats) is performed to group the results of the project evaluation and the market study. This gives you an overview of the potential investment. 

This analysis allows you to gain a number of competitive advantages: 

  • Leveraging the strengths of development.
  • Reduce potential weaknesses.
  • Exploit the opportunities.
  • Mitigate risks and threats. 

Likewise, with this document you can find out how competitors have carried out their projects and keep their strategies on your radar. 

6. Study the delivery schedule

Thanks to a delivery schedule, investors and developers can track the property equally. It is also an essential file for risk management. 

Those companies that have a realistic delivery process, They can offer guarantees to investors (regardless of the type of project). 

Furthermore, it is appropriate to evaluate the measures that have been taken to resolve contingencies, and whether they have policies for refunds or compensation for delays. 

7. Make a comparison with other projects

This analysis allows you to accurately evaluate real estate projects by comparing them to competitors.

This step determines whether the good has better, equal, or worse features than others. Similarly, Its positioning in the real estate sector is evident. to understand whether it fills a void or enters a saturated space. 

8. Observe the investment potential 

When valuing a property, you must take into account capital appreciation and market demand. 

It's also a good idea to check how other properties in the area have increased in value and how close they are to other developments. 

9. Review each step and rate it

To make informed decisions, it is advisable to consider scoring each of the criteria established above. 

Factors such as the developer's reputation, location, and investment potential tend to carry more weight. While differentiating aspects and delivery schedule may be less relevant. 

Once you have assigned a score for each criterion, A final sum of the project is calculated. 

Through this system, you can make a very accurate assessment based on different scenarios and variables. 

With professional help you can create your own financial feasibility study 

Analyzing a project goes beyond considering the location or price of the property, since There are several factors that can contribute to the success or failure of a potential investment. 

That's why A feasibility study is key to finding high-potential properties and with the greatest appeal to investors. 

Proyectos 253 can be a great ally in the process of evaluating real estate investment projects. If you want to invest in real estate, Write to us and let's talk about your case.